According to Market Research Futures (MRFR), the global false eyelashes market is expected to gain a market value of US$1.8 billion, while growing at a compound annual growth rate of 7.4% during the forecast period. Eyes and enhanced eyelashes.
The rapid development of the cosmetics industry has made more women willing to spend money on beauty products, which is expected to be an important reason that can boost the market during the forecast period. The growing trend of eyelashes with the increasingly prominent of innovative beauty products may increase the demand for this product, which can expand the false eyelashes market during the evaluation period. It is expected that more and more professional women will benefit the market. In addition, the rapid rise of social media influencers and the increasing popularity of e-commerce may play a significant role in increasing the demand for this product. For example, the Lashify brand has been popularized through social media networks. Product affordability is likely to be another important reason for expanding the market in the future. In addition, technological advancement and increasing innovation in development have the potential to promote market growth. The increasing use of LEDs and magnetic eyelashes for false eyelashes may be another factor, which may increase the scale of trade during the evaluation period. On the other hand, the increased demand for permanent eyelash extensions and the limited use of false eyelashes are likely to hinder market growth during the forecast period.
The COVID-19 outbreak has increased the importance of eyelashes because the eyes are the only exposed part of the face when wearing a mask. However, due to the temporary closure of the manufacturing unit during the lock-up period, the supply and production of eyelashes are severely affected.
The global market for false eyelashes is highly competitive, and most companies are focusing on expanding their consumer base. The rapid spread of eyelashes has led to an increasing contribution of developing countries such as China to produce more false eyelashes, thereby enhancing market competition. In addition, initiatives for innovative products continue to increase, which is expected to further intensify market competition. For example, LoveSeen has launched a new type of false eyelashes suitable for all ages, eye shapes, races and desires for beauty, designed for everyday wear. In addition, more and more acquisitions, joint ventures and acquisition activities among key players are expected to intensify market competition. In another recent news, Afterpay entered Canada in collaboration with some well-known fashion, lifestyle and beauty brands and retailers in the market, including Ardene, Huda Beauty, Nixon, Dermalogica, Herschel and GOLI. In addition, the increased investment is expected to promote industry competition. In September 2020, Huda Beauty invested $11 million in luxury closets.
Browse the in-depth market research report on false eyelashes (127 pages): https://www.marketresearchfuture.com/reports/false-eyelashes-market-2921
The global false eyelashes market can be subdivided into production processes, types and distribution channels. In the production process part of the global false eyelashes part, it is expected that the machine manufacturing part will dominate the market during the forecast period. On the other hand, during the evaluation period, the manual part is expected to be the fastest growing part. In the type-based segment of the global false eyelashes market, the band segment is expected to gain most of the market share while achieving growth at the highest compound annual growth rate during the evaluation period. The expansion of the segment can be attributed to its user-friendliness. In the raw material market of the global false eyelashes market, the synthetic hair market is expected to gain the largest market share, while the sunglasses market will record the highest compound annual growth rate during the forecast period. Among the segments of the global false eyelashes market based on distribution channels, the supermarket/supermarket segment is expected to account for the largest market share during the predicted term. On the other hand, non-store business is expected to achieve a higher growth rate. The expansion of this market segment can be attributed to the increasing popularity of e-commerce and the availability of affordable products online.
Based on regional analysis, the global false eyelashes market is expected to be dominated by North America. During the review period, the region is expected to account for the largest revenue share of the global false eyelashes market. The presence of established participants in the region is expected to be an important reason that can greatly promote the market. It is expected that the continuous introduction of new products will further expand the market scale. For example, Ardell introduced magnetic eyelashes in the United States. There are 5 different varieties of their products. On the other hand, the Asia-Pacific region is expected to be the fastest growing market during the forecast period. People’s awareness of various beauty products continues to increase, which is expected to become an important factor that can expand the market in the Asia-Pacific region. The region is expected to have the highest compound annual growth rate during the forecast period. The presence of developing countries is expected to significantly increase the market. In the Asia-Pacific region, India is expected to lead the industry in this region, followed by China and Japan. The increase in the number of start-ups introduced by developing countries is another important reason that can promote the market in the Asia-Pacific region. Nyykaa, Ahad and other companies are some well-known start-ups in the Asia-Pacific region, and they may make a significant contribution to the development of the Asia-Pacific market. It is expected that during the forecast period, Europe will gain considerable market value. The expansion of the region can be attributed to the huge contributions of established participants in the region.
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Post time: May-13-2021